Masaru Emoto, a Japanese parascientist and alternative physician, claims to have mastered the Physico-chemical phenomena of water molecule concentration and the technique of magnetic field resonance analysis.
Water, according to Emoto, has the ability to absorb and preserve the effects of ideas and feelings.
He came to this conclusion after conducting studies using bottled water branded with either positive or negative phrases, such as “thank you” or “war.” Then he froze the water and photographed it afterward, judging the resultant ice crystals morphologically and aesthetically.
As a result, he was able to establish a link between the appearance of the crystals and the state of the water.
Finally, Emoto came to the conclusion that water labeled with positive words always produces flawless and harmonious crystals, but water labeled with negative messages produces flawed crystals.
For further details, have a peek at the video below.
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